Authentic Persuasion Show

[E261] Relationship Building, with Matt Ward (Part 2)


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The number ONE Pillar in the four-pillar strategy is over-deliver. Let your work speak for itself. Be so great at what you do. Exceed your client’s expectations. Show up and give an extra mile in your service. That’s a quicker turnaround. That’s a better product, a better service. 

The four pillars are over-deliver, listening, surprise, and not self-serving ads. If you apply those elements not just to your clients but all your contacts, you’re going to get business. They will surely help you evolve and get into the centers of influence. That’s the reciprocity effect that kicks in when you start to do the work that you do.

But most of the time, salespeople shortcut the system to get clients. People have to realize that the most simple and effective strategy is to build touchpoints and nurture that relationship ongoing and be present.

Network with your clients. Look for opportunities to connect people with other people. It’s all about those relationships that you just keep building over time. And you nurture them. You stay in touch.

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Connect with Matt on LinkedIn

Matt’s Bio:

Matt is the founder of Breakthrough Champion.

In 2002 Matt started a website agency, inConcert Web Solutions, which he, in turn, sold in 2018, so that he could focus on helping businesses get more word of mouth referrals!  His book “MORE…Word of Mouth Referrals, Lifelong Customers & Raving Fans”, released in September 2018 and was a #1 New Release!

Matt is a professional member of the National Speakers Association and a podcast host of the popular small business podcast Square Peg Round Hole! He’s a 40 Under 40 Recipient and Chamber Small Business Owner of the Year!

His Links:

Website – http://www.mattwardspeaks.com/

LinkedIn – https://www.linkedin.com/in/mattwardspeaks/

Facebook – https://www.facebook.com/mattwardspeaks

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Authentic Persuasion ShowBy Jason Cutter

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