Simple Beep

e27 – Apple advertising

Listen Later

In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond.

Links for this episode:

  • Apple's YouTube channel
    • the beginning: 1984
    • Chiat/Day
    • Big Brother
    • 1985: Lemmings
      • the interregnum (1985–1997)
      • Mac OS 8 multitasking ad
      • Mission Impossible
        • Sony's current Bond tie-in
      • MI: The Web Adventure [WayBack]
      • "The Business Macintosh"
        • Ive and Jobs take over
        • 30 years of Mac ads in 60 seconds
        • Ive talks about the TAM
        • Think Different
          • Rob Siltanen's firsthand account
        • "Here's to the Crazy Ones" [Dreyfuss] [Jobs]
        • posters
        • iMac
          • "Simplicity Shootout"
        • Colors and Yum.
        • Jeff Goldblum
          • "No Step Three" (spoiler: it's EarthLink)
        • "Three Pizzas"
        • "Internet?"
        • drunk version
        • G3 vs. Pentium II
          • Intel "bunny" ad
        • Apple's response: "Burn"
        • PowerBook G3
          • "It eats Pentium notebooks for lunch"
          • keynote introduction
        • full-size print ad
        • "Watch Austin Powers twice"
          • claim debunked
        • dual expansion bays
        • Snail
        • Macs switch to Intel
          • copying controversy
        • The Postal Service – Such Great Heights
        • Switch
          • apple.com/switch [WayBack]
        • poor Ellen Feiss
        • Get a Mac
          • supercut of all ads
        • Justin Long (Mac)
        • John Hodgman (PC)
          • hobo names
        • UK version: Mitchell and Webb
          • Numberwang
        • Japan: The Rahmens
          • "Virus"
        • synchronized banner ads
        • PC impersonates Steve Jobs
          • iPod
          • silhouettes supercut
          • iPod socks
          • Feist's increased sales
          • iPod Touch
            • original ad concept
          • Nick Haley
          • remade TV ad
          • NYT on the ad getting picked up
            • ...more
            View all episodesView all episodes
            Download on the App Store
            Simple BeepBy Ed Cormany and Brian Sutorius
            • 5
            • 5
            • 5
            • 5
            • 5

            5

            13 ratings