Hamms beer was established in 1865 by Theodore Hamm who was born in Germany. The brewery expanded over the years and became a National brand by the 1960’s. The beer is currently making a retro brand style comeback under the ownership of Molson Coors. I’m interested today in the amazing marketing history and mystique of the brand that is most name as being “from the land of sky blue waters”.  Hamms produced an amazing number and stunning variety of paraphernalia related to blue waters from mini sewing kits to massive motion signs flowing along depicting an idyllic and mesmerizing Minnesota  lake scene. If that was not enough, Hamm’s created the anime Hamm’s Bear which has its own mesmerizing appeal and massive collectors market.  To help me understand the origins of this passion  and the recent astronomical price inflation of Hamm’s goods we  have two long time appreciators of the land of sky blue waters. Longtime friend  of VC and guest Peter Hetzel has joined us and he has brought along one of the legends of the Hamm’s collecting phenomenon, Stevan Miner, also known as Dr. Hamms.  Hello!!