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E271: A Look into Digital Real Estate with Nick Wood
One of the greatest strategies in sales is to let the product sell itself. But how do you do that? In today’s episode, Erik Cabral speaks with Nick Wood, the owner of Digital Landlords, a method of building simple websites for niche services in small markets and renting the leads out to local businesses each month for profit.
At 19, Nick completed a two-year humanitarian effort in West Africa, where he was featured on BBC. He began his career as a door-to-door salesman and failed at several tech ventures until building his seven-figure digital real estate empire.
Here are some power takeaways from today’s conversation:
Getting into a wealth mindset
The law of getting rich: own it
How digital real estate works
The Costco “sample strategy”
Episode Highlights:
[16:30] Your Road to Wealth
You're never going to get there just by being a sales guy. You can make money, but you're not going to get to $100,000 a month being a sales guy. You have to have ownership of a business or an asset to get rich. Figure out the best vehicle for that then get rid of everything else so you can laser-focus on it.
[19:27] How Digital Real Estate Works
Pick a niche. Make it concrete and pick a recession-proof niche. Next, pick a city. Look for a city that's not too big and not too competitive. It has to have enough search volume that there are people that need jobs done in that city. Third, build a website. Rank the website and just do basic SEO. Take the calls once they start coming in, then sell them to a local business owner. If you don't know how to sell your product or find clients, and you have websites producing leads, then you do not have a business – you have a hobby – and an expensive hobby at that.
[27:01] The Costco “Sample Strategy”
Find people who are already in the market for your product. Give them a taste of what you're offering. Offer the service for free, in exchange for a conversation in a couple of days. Let them taste it, touch it, smell it, feel it, with no strings attached. The deal will be so much easier to sell because you're going to let the product sell for you. The overall strategy is that you get the results in advance with no strings attached.
[37:11] Passive Income: The Holy Grail
Passive income is the holy grail of holy grails. It's the thing that everyone wants. But it’s also the thing that no one seems to be able to get because you have to have funding and there are other things you need to do. But if we all had enough passive income to pay our bills, we could spend time doing creative things and things that make us happy.
Resources Mentioned:
www.digitallandlords.com
www.rentsimplesites.com
YouTube: https://www.youtube.com/@iamnickwood
Entrepreneurs Circle podcast is an On Air Brands production.
On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> [email protected]
Learn more at: www.onairbrands.com
Find and follow find Erik at: www.erikcabral.co
Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide
Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.
View all episodes
By Erik Cabral
5
5151 ratings
One of the greatest strategies in sales is to let the product sell itself. But how do you do that? In today’s episode, Erik Cabral speaks with Nick Wood, the owner of Digital Landlords, a method of building simple websites for niche services in small markets and renting the leads out to local businesses each month for profit.
At 19, Nick completed a two-year humanitarian effort in West Africa, where he was featured on BBC. He began his career as a door-to-door salesman and failed at several tech ventures until building his seven-figure digital real estate empire.
Here are some power takeaways from today’s conversation:
Getting into a wealth mindset
The law of getting rich: own it
How digital real estate works
The Costco “sample strategy”
Episode Highlights:
[16:30] Your Road to Wealth
You're never going to get there just by being a sales guy. You can make money, but you're not going to get to $100,000 a month being a sales guy. You have to have ownership of a business or an asset to get rich. Figure out the best vehicle for that then get rid of everything else so you can laser-focus on it.
[19:27] How Digital Real Estate Works
Pick a niche. Make it concrete and pick a recession-proof niche. Next, pick a city. Look for a city that's not too big and not too competitive. It has to have enough search volume that there are people that need jobs done in that city. Third, build a website. Rank the website and just do basic SEO. Take the calls once they start coming in, then sell them to a local business owner. If you don't know how to sell your product or find clients, and you have websites producing leads, then you do not have a business – you have a hobby – and an expensive hobby at that.
[27:01] The Costco “Sample Strategy”
Find people who are already in the market for your product. Give them a taste of what you're offering. Offer the service for free, in exchange for a conversation in a couple of days. Let them taste it, touch it, smell it, feel it, with no strings attached. The deal will be so much easier to sell because you're going to let the product sell for you. The overall strategy is that you get the results in advance with no strings attached.
[37:11] Passive Income: The Holy Grail
Passive income is the holy grail of holy grails. It's the thing that everyone wants. But it’s also the thing that no one seems to be able to get because you have to have funding and there are other things you need to do. But if we all had enough passive income to pay our bills, we could spend time doing creative things and things that make us happy.
Resources Mentioned:
www.digitallandlords.com
www.rentsimplesites.com
YouTube: https://www.youtube.com/@iamnickwood
Entrepreneurs Circle podcast is an On Air Brands production.
On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> [email protected]
Learn more at: www.onairbrands.com
Find and follow find Erik at: www.erikcabral.co
Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide
Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.