Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. 

She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out. 

Kirsten is the co-host of GOOD THINKING podcast, a top trend, brand and marketing Substack and Lit From Within, a high vibrational podcast (complete with the woo-woo).

She’s been featured in Forbes, judged Cannes Lions, is a frequent speaker stages including, SXSW, Brands & Culture, Worthy Women and Creative Week and is a bold voice on LinkedIn. She Co-Hosts Breakfast Club LA and is a member of invite-only communities, THE BOARD, Sunday Dinner and Intro.

A lover of life, constant optimist and wellness nut. She lives in LA like every ex-New Yorker as a thriving single mom with two kids, Hudson and Sailor.