Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance strategy.

Today, Sarah leads Creator Strategy at Superfiliate, partnering with brands and shaping product direction to ensure influencer marketers have the tools they actually need, not the ones the industry thinks they need.