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E278: Mastering Brand Science for Effective Branding with Staeven Frey
Want to leverage the power of science for more effective branding? Check out our latest episode as Erik Cabral sits down with Staeven Frey, where he shares insights on System 1 and System 2 thinking and how they impact our decision-making process.
Staeven Frey is the founder of Chief Brand Science and Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of brand science, the core of what fuels a successful brands growth, sales and marketing.
Here are some power takeaways from today’s conversation:
Neurodiversity, defined
System 1 thinking vs. System 2 thinking
How to leverage science for more effective branding
How we process making decisions in life
The importance of making decisions based on your goals
Episode Highlights:
[01:54] What is Neurodiversity?
Neurodiversity is a term that encompasses the varying ways in which people are wired. It acknowledges that differences in neurological wiring do not necessarily mean being "wired wrong". While some people may have a disability such as blindness, there is a spectrum of neurological differences, including conditions such as ADHD and dyslexia. This spectrum is not a clear-cut line, but rather a starburst of quadrants.
[12:57] System 1 Thinking vs. System 2 Thinking
System 1 thinking is rapid, autopilot thinking that absorbs information from our surroundings and helps us understand and navigate the world. System 2 thinking is more deliberate and analytical, but only makes up about 5% of our overall thinking time. Understanding these different modes of thinking can help us make more intentional choices in life.
[15:53] Using Science for More Effective Branding
The effectiveness of branding can be improved by tapping into the science of our memories. This is where System 1 and System 2 thinking comes into play. Since 95% of our thinking is a sensory intake, factors such as shape, color, words, story, messaging, photography, and illustration are crucial in creating a memorable brand. When these elements are distinct and stand out in their category, they are more likely to be remembered. Therefore, the brand with the most unique and recognizable assets becomes the most memorable.
Resources Mentioned:
Quantum Branding Agency
Email Staeven: [email protected]
Designing Brand Identity by Alina Wheeler
Entrepreneurs Circle podcast is an On Air Brands production.
On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> [email protected]
Learn more at: www.onairbrands.com
Find and follow find Erik at: www.erikcabral.co
Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide
Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.
View all episodes
By Erik Cabral
5
5151 ratings
Want to leverage the power of science for more effective branding? Check out our latest episode as Erik Cabral sits down with Staeven Frey, where he shares insights on System 1 and System 2 thinking and how they impact our decision-making process.
Staeven Frey is the founder of Chief Brand Science and Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of brand science, the core of what fuels a successful brands growth, sales and marketing.
Here are some power takeaways from today’s conversation:
Neurodiversity, defined
System 1 thinking vs. System 2 thinking
How to leverage science for more effective branding
How we process making decisions in life
The importance of making decisions based on your goals
Episode Highlights:
[01:54] What is Neurodiversity?
Neurodiversity is a term that encompasses the varying ways in which people are wired. It acknowledges that differences in neurological wiring do not necessarily mean being "wired wrong". While some people may have a disability such as blindness, there is a spectrum of neurological differences, including conditions such as ADHD and dyslexia. This spectrum is not a clear-cut line, but rather a starburst of quadrants.
[12:57] System 1 Thinking vs. System 2 Thinking
System 1 thinking is rapid, autopilot thinking that absorbs information from our surroundings and helps us understand and navigate the world. System 2 thinking is more deliberate and analytical, but only makes up about 5% of our overall thinking time. Understanding these different modes of thinking can help us make more intentional choices in life.
[15:53] Using Science for More Effective Branding
The effectiveness of branding can be improved by tapping into the science of our memories. This is where System 1 and System 2 thinking comes into play. Since 95% of our thinking is a sensory intake, factors such as shape, color, words, story, messaging, photography, and illustration are crucial in creating a memorable brand. When these elements are distinct and stand out in their category, they are more likely to be remembered. Therefore, the brand with the most unique and recognizable assets becomes the most memorable.
Resources Mentioned:
Quantum Branding Agency
Email Staeven: [email protected]
Designing Brand Identity by Alina Wheeler
Entrepreneurs Circle podcast is an On Air Brands production.
On Air Brands is one of the leaders for launch, production, and promotion of top-rated business and real estate investing podcasts. Reach out to On Air Brands here ---> [email protected]
Learn more at: www.onairbrands.com
Find and follow find Erik at: www.erikcabral.co
Download Erik's FREE GUIDE to podcasting at: www.erikcabral.co/guide
Check out this show and previous inspiring guests at Entrepreneurs Circle in Apple Podcasts.