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E28: Are You in a Category of One?
In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution.
Takeaways
- Imposter syndrome and fear of competition can hinder success in business.
- Becoming a category of one involves leveraging your unique experience and expertise.
- Believing in abundance and embracing collaboration can dissipate fear and create opportunities.
- Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one.
Chapters
00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One 01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective 02:18 The Fear of Competition and Imposter Syndrome 04:16 Understanding What It Means to Be a Category of One 05:22 Believing in Abundance and Embracing Collaboration 06:20 Leveraging Experience and Expertise to Stand Out 08:44 Gaining Clarity, Confidence, and Conviction in Your Business 09:40 Embracing Your Unique Life Experience and Collection of Expertise 10:38 Leveraging Experience and Expertise to Be Your Own Category of One 13:31 Examining Your Expertise and Answering the Question: What Gives You the Right? 16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One 19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution 20:11 Joining the Private Facebook Group and Embracing Your Category of One 21:06 Conclusion: Embrace Being a Category of One
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If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!
Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.
Explore my coaching and education programs here.
Stay connected with me on social media: @lisadesilet
View all episodes
In this episode, Lisa explores the concept of becoming a category of one and how it relates to imposter syndrome and fear of competition. She shares her inspiration from Erica Reitman and discusses the importance of clarity, confidence, and conviction in your business. Lisa emphasizes the need to leverage your unique life experience and collection of expertise to stand out and become a category of one. She encourages listeners to embrace their category of one and celebrate their unique contribution.
Takeaways
- Imposter syndrome and fear of competition can hinder success in business.
- Becoming a category of one involves leveraging your unique experience and expertise.
- Believing in abundance and embracing collaboration can dissipate fear and create opportunities.
- Gaining clarity, confidence, and conviction in your business is essential to becoming a category of one.
Chapters
00:00 Introduction: Imposter Syndrome and the Importance of Becoming a Category of One 01:06 Inspiration from Erica Reitman: Approaching Becoming a Category of One from a Branding and Messaging Perspective 02:18 The Fear of Competition and Imposter Syndrome 04:16 Understanding What It Means to Be a Category of One 05:22 Believing in Abundance and Embracing Collaboration 06:20 Leveraging Experience and Expertise to Stand Out 08:44 Gaining Clarity, Confidence, and Conviction in Your Business 09:40 Embracing Your Unique Life Experience and Collection of Expertise 10:38 Leveraging Experience and Expertise to Be Your Own Category of One 13:31 Examining Your Expertise and Answering the Question: What Gives You the Right? 16:57 Connecting the Dots of Your Experience and Expertise to Become a Category of One 19:12 Recognizing Your Category of One and Celebrating Your Unique Contribution 20:11 Joining the Private Facebook Group and Embracing Your Category of One 21:06 Conclusion: Embrace Being a Category of One
--
If you're ready to take this to the next level, let’s achieve your goals together! Invest in yourself and your business with better strategies, evidence-based skills, and tools to build a stronger foundation. I can’t wait to see what we can do together!
Join my private Facebook group: Business & Leadership for Anti-fragile Entrepreneurs.
Explore my coaching and education programs here.
Stay connected with me on social media: @lisadesilet