Scaling Expertise

E28: Follow the Yellow Brick Road


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I’ve always said that this podcast is meta in that I am on the Hourly to Exit journey with my listeners, my guests, my clients, and the many folks I encounter on LinkedIn, webinars, and in other forums. I’ve collected their wisdom in some super-charged market research, and as we enter 2023, I am drinking some of my own Kool-Aid. In this episode of the podcast, you’ll learn

  • Why the expert-to-client 1-1 service model is not scalable
  • The critical difference between income earning and wealth production
  • More about my plans to put more wealth in the hands of women through IP assets
  • The four key steps to IP-based revenue

I’m so excited to share my “what” and my “why” for the changes I am implementing this year. Please subscribe to the podcast to hear more about how to transform your expertise-based services business.

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

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Scaling ExpertiseBy Erin Austin