In this episode of PivotMe, April shares a powerful conversation with Tonya, a business owner caught in the whirlwind of “getting everything perfect” before officially launching. April dismantles the common trap of prioritizing logos, websites, and speeches over the one thing that matters most: serving clients. If you’re a business owner who feels stuck in endless preparation, this episode will help you refocus on what truly drives success—delivering value and asking for the business.

Key Points:

1. The “Perfect Setup” Trap:

   • Tonya’s story illustrates how entrepreneurs can get bogged down with non-essential tasks like logo tweaks, website edits, or speech writing.
   • These activities often serve as a distraction from the real goal—gaining and serving clients.

2. Getting Back to Basics:

   • Business only thrives when you’re actively doing business.
   • Focusing on branding, marketing, or operational details is important, but not at the expense of serving clients and fulfilling your core mission.

3. Understanding the Goal Behind the Goal:

   • Why do we build logos, websites, and speeches? To attract clients.
   • April challenges listeners to stop overcomplicating this process and focus instead on the direct path: connecting with potential clients and asking for their business.

4. Ego and Confidence in the Way:

   • Entrepreneurs often seek perfection in branding to feel “ready,” but this can be a mask for fear or a lack of confidence.
   • April shares the story of a coach running a $400K business without a website or social media presence, proving that perfection isn’t a prerequisite for success.

Building a business isn’t about how polished your branding is—it’s about delivering value to your clients. April encourages listeners to strip away the distractions, focus on their core offering, and prioritize asking for the business. Your clients don’t need a perfect website—they need your expertise.

 

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Would you like to know more about being coached by April? Are you read to take your business or life to the next level? With her extensive experience and deep understanding, April will provide invaluable insights, tailored advice, and targeted coaching to help you optimize your performance.

Whether you need guidance on performance, leadership, team dynamics, sales strategies, or personal development, April will be by your side helping you to achieve extraordinary results.  Book a FREE 20 minute call with April at www.theaprilgarcia.com 

👉👉 Connect with me here: 

Website: https://www.theaprilgarcia.com

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