In this episode of Business Analysis Simplified, we dive into Benchmarking & Market Analysis, essential techniques in the Strategy Analysis knowledge area. Benchmarking helps organizations compare their performance against industry standards, while market analysis provides insights into trends, customer needs, and competitive positioning.

Join Michael and Emily as they explore how the kids in the school playground upgradation project used benchmarking to research the best playground designs and market analysis to understand what features students and parents valued most. Learn how businesses apply these techniques to stay competitive, identify opportunities, and make data-driven strategic decisions. Whether you're analyzing your competition or evaluating market trends, this episode will equip you with the tools to enhance business performance through informed analysis.