The Analytics Show

E29 - Leanne Pilkington - How Technology Has Changed the Way Real Estate Being Sold & Used

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Leanne Pilkington is one of the most influential personalities of the Australian property industry. She has over 35 years of experience in all aspects of real estate.

Currently, she is the Managing Director of Laing+Simmons, the leading boutique real estate franchise network in New South Wales. She is also the President of the Real Estate Institute of New South Wales (REINSW). Real estate is a $107 billion industry annually in NSW.

In this episode, the conversation ranges across quite a broad spectrum of topics:

  • What’s the state of women participation in business & what are the challenges they face?
  • How the industry is adopting technology & the effects of Covid-19
  • What are the major types & sources of data that the community uses for business intelligence
  • How individual buyers can access & use the data to make better buying decisions
  • What are the challenges for creating a centralized shared database for the industry
  • Challenges & shortcomings of the available CRM platforms for the industry

    • The most important key takeaway for anyone is how Leanne is actually using the data to build her own audience & subsequently drive the business.


    #BusinessAnalytics #CustomerExperience #DataScience #RealEstate #BusinessIntelligence

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    The Analytics ShowBy Jason Tan
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