It’s that time again - fresh goals, new intentions, big dreams.

So… why don’t our habits stick?

In this episode, I sit down with Ivan Palomino - behavioral science strategist and unapologetic habit hacker — to unpack the science behind human behavior and habit change.

Ivan blends neuroscience, psychology, and real-life experimentation (including his own burnout and career reinvention) to help you create lasting change — with way less effort than you think.

We covered:

Why we operate on autopilot 90% of the time — and how to use that to your advantage

The 4 brain rules that shape your decisions (emotion, effort, illusion, and reward)

How to build habits by stacking them on existing routines

The difference between rituals, motivation, and capacity

Why your willpower was never the problem

Tiny habits that lead to massive ripple effects

✨ Practical Takeaways:

Pick ONE habit — do it daily for 30 days before adding more

Use immediate rewards and low-effort design to reduce friction

Track progress in ways that create satisfaction (not stress)

This episode is for anyone tired of failing at New Year’s goals — and ready to build change that lasts.

Your life. Your rules. For more freedom, flow, and fun.

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