CHURN FM

E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI


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Today on the show we have Ryan Seams, the Head of Customer Success at  AssemblyAI.

In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics.

We then discussed the evolution of pricing models — from events-based to monthly tracked users and back again — and how that shaped customer behavior, retention, and satisfaction.

We wrapped up by discussing how AI-native companies like  AssemblyAI are redefining usage-based pricing, customer segmentation, and churn forecasting in a rapidly changing landscape.

Mentioned Resources

  • AssemblyAI 
  • Mixpanel 
  • Google Analytics 
  • Adobe Omniture 
  • OpenAI 


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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