Today on the show we have Andrew Davies, the CMO of Paddle.

In this episode, Andrew shares his experience tackling the "champagne problems" that SaaS companies face as they scale globally.

We then discussed how Paddle repositioned itself through the merchant of record model and brought a legacy concept back into the spotlight.

We wrapped up by discussing the company's strategic phases, the ProfitWell acquisition, and the challenges of narrowing ICP without losing growth momentum.

Mentioned Resources

• Paddle
• ProfitWell
• Price Intelligently
• Idio
• Optimizely

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.