A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you’ll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve.  So, it only makes sense that the work you’ve already put in can be leveraged beyond the pages of the book itself.  But is a book the only way to approach this?  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with CEO of c+p digital and fellow podcast host Susan Diaz about the why and how of content creation and how content anchors may be just what you need to supercharge yours.  GUEST BIO: Susan Diaz Susan Diaz is the CEO of Toronto digital marketing firm c+p digital, focused on helping small businesses leverage podcasting as their key marketing anchor. She's the mom of a 10-year-old, wicked smart little girl, who inspires her everyday to simplify things and educate better. Susan is obsessed with podcasting and co-hosts 2 podcasts: The 4 am Report – on what keeps marketers and founders up at night, and ABCDEI – conversations around unlearning bias, one alphabet at a time.  CONNECT WITH SUSAN C+P Digital https://cp.digital Susan on Instagram: @wearywordsmith Susan on LinkedIn: https://www.linkedin.com/in/susandiaz/ The 4 am Report podcast The ABCDEI podcast  FREE OFFER All the podcasting resources you need, by pain point: https://cp.digital/podcasting-hub/ Browse these resources to see what stage of the content creation journey you’re in. And chances are we have a podcast for that (or video, or article, or guide, or masterclass – or, really, if we’re honest, all of it.)  CONNECT WITH SCOTT Entrepreneur to Author™ Select membershipentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan