Ayana Ferguson (Class of 2024) is a data scientist by trade. At SAS Institute, a leading analytics company, she co-founded the Data Ethics practice to monitor and mitigate algorithmic impact on vulnerable populations. In this episode, she discusses using data ethics to create a more equitable world - what she's learned, what she's working towards, and why all business leaders should be invested in this mission.

Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.