During this virtual round table, we discussed different topics related to B2B marketing. It explores insights from experts in the field about the importance of content quality, data analysis, and cultural differences regarding personal data sharing. We also discussed the lack of creativity among decision-makers in this sector, as well as strategies that can help companies improve their ad effectiveness while creating an effective brand personality. Read on to learn more about these topics and how to use them to your advantage in this report.

Thank you Adam Davies, Anne-Catherine Kaiser, Carolina Costa, Claire Lambert and Serena Walker, for your contribution.

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