In the final part of this three-episode series, Professor Martin Parr explores what organizations should do next when thinking about embedding AI into their business. It’s not about rushing to buy the latest tech — it’s about mapping challenges, opportunities, and timing. Just as self-driving cars perform better than tired or distracted drivers, AI can outperform human processes weighed down by bottlenecks and inefficiencies.

The key is stakeholder alignment. Senior leaders may believe they see the hurdles clearly, but unless that view is shared throughout the organization, any AI solution risks failing. Systems thinking ensures the right conversations happen, options are mapped, and timing is chosen — so organizations act from a position of strength, not fear of missing out.

From Sony’s Walkman strategy to modern AI adoption, Martin shows how the winners are those who lead the market with foresight, not those who scramble to copy competitors. The takeaway? Don’t just chase AI. Use systems thinking to build a roadmap that keeps your organization competitive, resilient, and in control of its future.