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E3 | Gordon Glenister | Influencer Marketing Strategy
Gordon Glenister is the author behind the book ‘Influencer Marketing Strategy’. He is also a London Evening Standard columnist and host of the ‘Influence’ podcast.
This episode of The Performance Marketing Podcast covers:
• Partnering with the right creators and influencers for your brand.
• What are the contents of a good influencer marketing brief?
• How to measure the commercial impact of an influencer campaign?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO
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By Target AgencyGordon Glenister is the author behind the book ‘Influencer Marketing Strategy’. He is also a London Evening Standard columnist and host of the ‘Influence’ podcast.
This episode of The Performance Marketing Podcast covers:
• Partnering with the right creators and influencers for your brand.
• What are the contents of a good influencer marketing brief?
• How to measure the commercial impact of an influencer campaign?
...and more.
The Performance Marketing Podcast is brought to you by Target: talktotarget.co.uk
Target is an award-winning performance marketing agency with a creative edge. We help impactful brands to grow more predictably, profitably and in style through Paid Search, Paid Social & SEO