Product30 with Bayley Harrod

E3: Sophie Badoche - Marketing Lead at Treeapp on growing to 80,000 users, organic vs paid customer acquisition strategy & how to communicate with your customers


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In this episode, I sit down with Sophie Badoche, marketing lead at Treeapp, the app that lets you plant a tree for free everyday. Treeapp is a multi-sided platform that connects sustainable business sponsors, environmentally conscious consumers & tree plantations.

Consumers log into the app, answer 3 questions from one of the tree sponsors and then have the choice on where they would like to plant their tree, the cost of which is subsidised by the business sponsors. Since launch Treeapp has acquired over 80,000 users, the majority of which through organic advertising.

In the next 30 minutes Sophie and I dive into how Treeapp created their marketing strategy, why customers keep coming back everyday, how to establish the right narrative with your potential customers and much more.

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Product30 with Bayley HarrodBy Bayley Harrod