Tired of getting ghosted after sending a proposal?

In this live talk from the East Orlando Chamber’s Merchant Monday, Sean Lyden breaks down his four-part framework for closing more sales the systematic way.

Learn how to pre-sell the budget, review scope live, create clear next steps, and use the L-A-P Method to clarify objections—all while keeping pressure low and trust high.

By the end of this episode, you’ll know how to:

- Handle pricing conversations early without losing credibility

- Set clear next steps that prevent prospects from ghosting

- Build buyer confidence without coming across as pushy

- Use the L-A-P Method (Label, Ask, Propose) to clarify objections

- Create alignment between your solution and the buyer’s problem.

Episode Timestamps

00:00 — Intro & why prospects ghost05:45 — The 4 techniques that reduce ghosting07:00 — The Budget Pre-Sale09:00 — The Scope Review Call11:00 — The Clear Close15:00 — The L-A-P Method for Objections19:00 — Sales as alignment, not persuasion20:30 — Q&A: handling pricing pushback24:00 — Q&A: how to balance giving clients space without losing momentum26:00 — Q&A: dealing with tech overwhelm and customer resistance29:00 — Q&A: reading body language and addressing hidden hesitation31:00 — Q&A: re-engaging ghosted prospects33:00 — The importance of tone, confidence, and terminology34:00 — “Never awaken the lizard brain” — how language affects buying behavior.

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