The word "phygital" is the blending of the words physical and digital and refers to a product, service or experience that's a blend between both the physical and digital.

For this episode’s guest, Victor Rivera, phygital is the best way to describe the way in which he’s blending the physical with the virtual world.

Victor is a veteran collector of African art and one visit to his Opensea page (https://opensea.io/collection/africanartnft) will show you how when you buy one of his African art pieces, you’ll also receive an image and an AR or augmented reality 3D file of the purchased art piece that you can then interact with in any physical space.

This approach to selling a physical product tied to a- blockchain backed digital asset is likely the future of commerce and experiences as AR starts to play a bigger role in our daily lives.

On this episode, Victor and I discuss his journey into crypto, his African art phygital project, his experience at NFT NYC, what the NFT space could use to improve, his work with the artist collective and where Puerto Rico is with blockchain adoption.

Victor's LinkedIn - https://www.linkedin.com/in/africanartnfts/

Victor's 3D Art Gallery - https://spatial.io/s/623f2e7e4cba670001d24b24?share=5983160504244097507

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