Today's guest is Bob Bress, VP of Analytics and Business Intelligence at Freewheel. Bob is an Analytics leader with 15+ years of experience in developing and implementing complex analytical solutions for leading-edge technology and advertising programs. He is an expert in building Data Science and Business Intelligence teams from the ground up.

Freewheel empowers all segments of The New TV Ecosystem. They power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal in gaining the best results for marketers.

In the episode, Bob will discuss:

Freewheel’s current projects within TV advertising

What he loves about his job

How to add real business value through data science

Key traits to have for a successful data scientist

Building a successful data science team

Advice on how to interview more effectively

Future trends in media & advertising that excite him