Join us for an illuminating conversation with renowned branding expert and behavioral scientist, Martin Lindstrom. Hosted by Ronen Mense, this Epicenter episode delves deep into the fascinating world of consumer behavior and its impact on marketing strategies - whether B2C, B2B, or C2C!

Martin Lindstrom, a New York Times bestselling author and TIME magazine's "World's 100 Most Influential People," shares his unique insights into the subconscious triggers that drive decision-making. With his signature blend of storytelling and data-driven analysis, Lindstrom unravels the hidden dynamics that shape our choices as consumers.

Recorded during an intimate sit-down in Bangkok, listeners will be treated to riveting anecdotes from Lindstrom's expansive research, and first-hand experience working with some of the biggest brands in modern society.

Apart from learning about shifting mindsets, Lindstrom also shares one of his first publicly available take on AI's benefits and the bad. The episode ends with his views on why boredom is the true foundation of creativity.

The Epicenter's most must-listen episode to date!