Lori Kennedy returns to the show to discuss the difference between creating content and creating sales content.

With over 13 years of experience in the fitness and nutrition world, Lori is the founder and CEO of The WOW! Nutrition System and the Wellness Business Academy. Since founding the WOW! Nutrition System in 2007 Lori and her WOW! practitioners have helped thousands of clients achieve their nutrition and weight loss goals globally. Lori is on a mission to improve the lives both physically and emotionally for 1 million people by 2022. 

Lori transitioned out of brick and mortar business and took her entire company online in 2012. Since then she?s run many successful online launches netting multiple six figures, produces an annual 2-day live event called the Wellness Business Summit and coaches and mentors thousands of alternative wellness practitioners to take their businesses online so they can create a business around their ideal lifestyle using direct marketing systems and an affiliate sales model. Her biggest accomplishment is working alongside her husband to grow their business. She goes by the motto #mylifemyterms

The Coachzing Show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies. / / Each episode features leading experts sharing their best kept secrets about the content marketing techniques they use to increase their credibility, visibility, and revenue streams. Visit: http://www.coachzing.com/podcast