April Garcia's PivotMe

E309. Don't Pay for Ads Until You Do This


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Marketing agencies are begging you to run LinkedIn ads. Here's why that might be the worst $5,000 you'll ever spend. April breaks down the exact conversation where she stopped a client from blowing his ad budgetβ€”and the 3 foundational fixes he needed first.

Key Takeaways: πŸ’Έ The Cold Hard Math – Why LinkedIn ads cost 3-5X more than other platforms for B2B leads πŸ›‘ The Busyness Paradox – If you're already overwhelmed, ads will drown you (not save you) πŸͺŸ Storefront Theory – Why your profile is like a retail window (and Kyle's was empty) 🎯 The Elevator Pitch Fix – "I do [X] for [Y] so they can [Z]" template that converts visitors πŸ“Š Opportunity Cost – What you should spend on before even considering ads

Case Study: Kyle's 4 Profile Flaws:

  1. No clear client avatar ("For who?")

  2. Generic headline (like "Business Growth Expert")

  3. Zero social proof (no recommendations/case studies)

  4. Muddled background (no clear transformation offered)

Action Plan: βœ” Audit Your Profile – Would a stranger understand exactly what you do in 8 seconds? βœ” Build Social Proof – Get 3 client recommendations before spending on ads βœ” Track Organic First – Can you convert profile visitors without paid traffic? βœ” Alternative Plays – 3 cheaper lead gen strategies that work first

April's Rule: "Never pay to drive traffic to something you haven't proven converts for free."

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πŸ‘‰πŸ‘‰ Connect with me here:

Website: https://www.theaprilgarcia.com

YouTube: https://www.youtube.com/c/AprilGarciaPivotMe

Instagram: https://www.instagram.com/theAprilGarcia/

Facebook: https://www.facebook.com/theaprilgarcia

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April Garcia's PivotMeBy April Garcia

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