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E31 – PPC vs. SEO With Guest Kenny Hyder
PPC vs. SEO
Kenny Hyder joins the show again and talks about a recent Pubcon session where he "debated" PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt just Google AdWords or Bing Ads but it is so much more (Twitter, LinkedIn, Facebook, etc.). After a bit of a debate between the guys they wrap up the show with some examples of how to leverage SEO to help PPC/Paid and how to leverage PPC/Paid to help SEO.
Episode 31 Mentioned Tools & Resources
SEO vs PPC Pubcon Session
CRO For Paid & Organic Traffic: Live Site Review
View all episodes
By Mat Siltala & Dave RohrerPPC vs. SEO
Kenny Hyder joins the show again and talks about a recent Pubcon session where he "debated" PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt just Google AdWords or Bing Ads but it is so much more (Twitter, LinkedIn, Facebook, etc.). After a bit of a debate between the guys they wrap up the show with some examples of how to leverage SEO to help PPC/Paid and how to leverage PPC/Paid to help SEO.
Episode 31 Mentioned Tools & Resources
SEO vs PPC Pubcon Session
CRO For Paid & Organic Traffic: Live Site Review