In this episode of The Connected Physician, host Katharina Juenger sits down with Dr. Marc Serota, CEO of M.D. Integrations, to explore the evolving landscape of telemedicine and its impact on modern healthcare. A medical school graduate at 23, Dr. Serota is board-certified in Dermatology, Pediatrics, Immunology, and Obesity Medicine. With licenses in 45 states and extensive experience in telemedicine, he shares how M.D. Integrations is streamlining virtual care for both physicians and patients.

In this episode, Catarina and Dr. Serota discuss:

•  The Evolution of Telemedicine: How virtual care has changed since Dr. Serota first started in 2014 and why user experience is key to making it successful.
•  Optimizing the Physician Workflow: Why telemedicine requires a different approach from in-person visits and how intake forms and patient-submitted images improve efficiency.
• The Role of Direct-to-Consumer Telemedicine: How brands leverage an e-commerce-style approach to streamline patient interactions and enhance care delivery.
• Telemedicine as a Revenue Stream: Two ways physicians can integrate telemedicine—either as an extension of their practice or as a full-time, multi-state opportunity.
• The Cash-Pay Model vs. Insurance: Why M.D. Integrations eliminates insurance complexities and how a direct-pay system benefits both patients and providers.
•  Leveraging AI in Telemedicine: How AI enhances efficiency by pre-populating chart notes and flagging abnormal responses while keeping physicians at the center of care.
• The Future of Telemedicine & Obesity Medicine: Why GLP-1 medications are the leading use case in virtual care and how weight management is shaping the next decade of healthcare.

Dr. Serota’s insights offer a compelling look at how telemedicine is transforming the industry, making healthcare more efficient, accessible, and patient-centered.

Links and Resources:

• Dr. Marc Serota on LinkedIn

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