In B2B marketing, having a good grasp of psychological principles can significantly improve engagement and build stronger relationships with the target audience. Recently, experts have discussed psychology's crucial role in marketing; the difficulties marketers encounter as the landscape evolves, and the creative strategies they use to overcome these challenges.

Thank you to our panellists:

• Robb Taylor-Hiscock, Senior Content Marketing Specialist at OneTrust
• Kev Johnson, Technical Marketing Architect at Rubrik, Inc

Hosted on Acast. See acast.com/privacy for more information.