In this brutally honest and empowering episode of the PivotMe podcast, April dismantles the all-too-common fear that many small business owners face—looking at their own finances. April breaks down why we avoid the numbers, how delusion serves us early on but kills us at scale, and the mindset shift required to lead like a true CEO. She delivers real talk on separating self-worth from spreadsheets and how to stop letting shame run your business.

Key Takeaways: - Avoidance of finances isn’t about capability—it’s about emotional fear. - Early-stage business needs delusion; scaling needs discipline. - Your numbers aren’t a judgment, they’re data. - A weekly “money date” ritual can transform your business outlook. - Facing finances leads to freedom and better decision-making.

Actionable Items: - Reframe your mindset around numbers—they’re not personal. - Start small: look at one report or even just your bank account. - Schedule a 30-minute weekly “money date” to review finances.

Quotes: • “Your numbers are data, not damnation.” • “You are not your gross margin.” • “Avoiding the numbers doesn’t stop the bleeding—it makes the wound worse.”

Want the 6-step framework to review your finances without spiraling?

Email [email protected] to get the free one-pager that helps you lead like a real CEO.

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