Join Adam Hill in exploring the journey of Andrew Cohen as he navigates the ownership transition of Moosylvania, the legendary advertising agency his father started. Andrew candidly shares the challenges of taking the reins, the dynamics of working alongside his father, and how his leadership role has unfolded over time.

Discover how Andrew is embracing creativity in the face of AI advancements (including their innovative brainstorming tool, Collabsurdity!) and gain insights into balancing family ties with business responsibilities and the future of advertising.

0:00 Intro

5:24 Childhood dynamics and parental relationships

16:30 Integrating into the family business

23:53 Ownership transition and gifting challenges

30:32 Finding clarity in family business roles

37:47 Advice for succession planning

40:08 Legacy and vision for Moosylvania's future

45:02 Current state and future of Moosylvania

48:52 Closing thoughts on family business resources

Resources Mentioned:

Moosylvania

Andrew Cohen's LinkedIn profile

Email: [email protected]

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