This episode delves into the fascinating intersection of political marketing strategies and B2B marketing, inspired by the Trump vs. Biden elections. Our panel of experts breaks down how key tactics from these campaigns can revolutionize B2B marketing, covering the importance of digital ad spending, the role of generative AI in crafting personalized messages, effective storytelling to connect emotionally with audiences, and the impact of data-driven personalization. Tune in to unlock valuable insights for enhancing your marketing approach.

Thank you to our panellists:

• Bryan Law, CMO at ZoomInfo
• Maria Pare, Marketing Director at Toluna
• Mike Kelly, CEO at Kelly and Newman Advisors
• Cory Johnson, Head of Growth at Synthesia

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