John Lin grew up Dutch-Chinese, worked strategy at the Netherlands' biggest e-commerce company, and spent years telling his McKinsey colleagues that everything they called "the future of commerce" had already happened in China. Nobody listened. He was right.

He now does 50 keynotes a year telling European boardrooms the same thing about EVs, AI, and energy.

In this conversation, Xiaomi built a car factory in 180 days and took 200,000 pre-orders in 3 minutes for a car nobody had seen. AI agents ordered 10 million bubble teas in nine hours. Driverless cars with blue light indicators are on the streets right now. And a $70,000 phone-brand EV just demolished a $1 million Ferrari at the drag strip.

The quartz crisis is coming for every industry. The question is which side of it you're on.

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