George Hartel, Chief Commercial Officer at GQ Thailand, Southeast Asia's leading Tech Apparel company, shares his expertise in omnichannel innovation, business transformation, and brand development. 

In a conversation with Ronen, George sheds light on GQ's evolution from a retail fixture to a comprehensive Tech Apparel business. He emphasizes the importance of prioritizing profitability in e-commerce from the outset, and discusses leveraging social media for positive unit economics, citing GQ's remarkable sales surge from 200 to 4,000 shirts per day following a viral campaign in 2019.

Drawing on his role as an e-commerce expert, George provides firsthand insights into adapting to Asia’s rapid pace of innovation, often called "China speed." The episode concludes with practical tips for enhancing sales through the TikTok Shop platform.