In a recent conversation with B2B marketing experts, we explored the essentials of Account-Based Marketing (ABM). We touched on its definition, the crucial role of technology, and how to measure and scale these efforts effectively. The experts shared insights on creating personalised customer experiences, leveraging technology like AI for better targeting, and integrating ABM into broader marketing strategies to enhance overall effectiveness. They also discussed strategies for making ABM scalable across many accounts, emphasising the balance between personalised marketing and broader campaign goals. This comprehensive discussion offers practical advice for businesses looking to refine their marketing strategies through ABM, aiming to make marketing efforts more focused, efficient, and impactful in the B2B space.

Host

Joaquin Dominguez, Adzact Head of Marketing, was joined by three marketing experts to discuss the topic.

Guests

• Sam Batstone, Senior Manager Demand Generation DACHITUKI at Quadient
• Mark Walker, Co-Founder & CEO at Revved Up
• Kartik Krishnan, Director of ABM - EMEA at Beamery

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