The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

E371 - Podcast Landmines - How to Avoid Reputation Killers

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Episode 371 - Podcast Landmines - How to Avoid Reputation Killers

Podcasters can harm their shows by aligning with the wrong elements, potentially damaging their reputation and losing audience trust. Here are some key ways to avoid these pitfalls and protect your podcast:

Sponsorship Missteps

  1. Neglecting your podcast avatar: Choose sponsors that align with your target audience's interests and needs
  2. Accepting irrelevant sponsors: Avoid partnering with brands unrelated to your content, as this can erode credibility
  3. Overloading with ads: Too many sponsorships can annoy listeners and dilute your message

    4. Content and Guest-Related Risks

    1. Lack of research: Failing to properly vet guests or understand their background can lead to problematic content
    2. False promises: Ensure episode titles and descriptions accurately reflect the content to maintain listener trust
    3. Associating with controversial figures: Promoting or collaborating with "loose cannon" podcasters or individuals known for inappropriate behavior can damage your reputation

      4. Protecting Your Podcast

      To insulate your podcast from potential harm:

      1. Implement strict vetting processes: Thoroughly research potential sponsors, guests, and collaborators before associating with them
      2. Maintain editorial control: Ensure you have the right to edit or remove content that doesn't align with your values or could be harmful
      3. Develop clear brand safety guidelines: Establish and communicate your standards to partners and sponsors
      4. Use attribution links: Track engagement with sponsored content to demonstrate value and maintain beneficial partnerships
      5. Focus on audience trust: Prioritize your listeners' experience over short-term financial gains from sponsorships
      6. Be transparent: Address any issues or mistakes openly with your audience to maintain credibility

        7. Remember, it takes time to build trust with your audience, but it can be lost quickly. By carefully selecting partnerships, maintaining content quality, and prioritizing your listeners' experience, you can protect your podcast from potential damage caused by bad actors or misaligned associations.
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        The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for PodcastersBy Dave Campbell, Ontario Canada
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