The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for Podcasters

E373 - Reviving the Classics - How to Breathe New Life into Your Evergreen Podcast Content

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Episode 373 - Reviving the Classics - How to Breathe New Life into Your Evergreen Podcast Content

Reviving Your Podcast: Strategies to Leverage Evergreen Content and Reintroduce Past Episodes

As a podcaster, you've likely accumulated a wealth of valuable evergreen content that can continue to engage and inform listeners long after its initial release.

However, many of your newer audience members may be unaware of these hidden gems. In this blog post, we'll explore effective strategies for leveraging your past content, enhancing searchability, and breathing new life into your podcast's back catalog.

Grouping Episodes by TopicOne of the most effective ways to help listeners discover older episodes is by organizing them into themed playlists or series.

Here are some actionable steps:

  1. Create themed playlists that curate episodes around specific topics, allowing new listeners to dive deeper into subjects they find interesting
  2. Develop a content calendar that aligns with annual celebrations or observances relevant to your niche, creating opportunities to resurface related evergreen content

    3. Enhancing Searchability with TaggingImproving the discoverability of your episodes is crucial for attracting new listeners.

    Optimize your podcast for search by:

    1. Using relevant keywords in your episode titles, show notes, and descriptions to improve SEO
    2. Implementing consistent tags across all platforms to enhance searchability
    3. Following SEO best practices, including optimizing title tags, meta descriptions, headers, and image alt text

      4. Repurposing Content for Greater ReachTransform your podcast content into various formats to reach a wider audience:

      1. Transcribe episodes into detailed blog articles that provide additional context and value
      2. Create audiograms and quote graphics to share on social media platforms
      3. Produce short video clips highlighting key moments from your episodes
      4. Design infographics summarizing main points from episodes in a visually appealing format
      5. Feature insights from past episodes in email newsletters to keep your audience engaged

        6. Shining a Light on Your Back Catalog

        Ensure your valuable past content doesn't go unnoticed with these promotional strategies:

        1. Reference relevant previous episodes in new shows to encourage listeners to explore your back catalog
        2. Dedicate weekly social media posts to spotlight older episodes that remain relevant
        3. Include links to popular past episodes in your welcome emails for new subscribers
        4. Cross-promote related episodes within current shows to guide listeners toward additional content
        5. Consider re-airing well-received past episodes with updated introductions or context

          6. Breathing New Life into Older EpisodesRefresh older content to reinvigorate interest and engagement:

          1. Periodically update evergreen content to ensure it remains accurate and relevant
          2. Add new introductions or context when re-promoting older episodes
          3. Use social media to share "new and improved" versions of older episodes
          4. Transform episode content into various formats such as social media posts, email newsletters, or blog articles
          5. Host live Q&A sessions or create follow-up content related to popular past episodes

            6. By implementing these strategies, you can effectively leverage your evergreen podcast content, enhance discoverability, and provide ongoing value to both new and existing listeners.

            Remember, your back catalog is a goldmine of valuable content – don't let it gather dust. Shine a light on it, and watch your audience grow!

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            The How To Podcast Series - Revolving Guest Co-Hosts, Podcast Tips and A Community for PodcastersBy Dave Campbell, Ontario Canada
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