In this episode, Erasmus Elsner is talking to Kimberly Shenk of Novi Connect, B2B marketplace to help brands build and manufacture transparent products, which recently announced a $10.3M Series A led by Greylock

00:00​​ Intro 

02:04 Getting started with Naked Poppy 

04:09 From Naked Poppy to Novi Connect 

05:17 Sustainable Chemicals Market 

07:30 Kimberly’s data science background 

09:19 The Novi Connect Business Model 

11:11 The Novi Connect MVP 

12:49 Getting the first Customers 

13:42 Growth Metrics and Milestone 

14:33 Fundraising journey 

15:50 Series A led by Greylock 

17:37 Mulit-sided B2B marketplace 

21:26 Growth metrics and milestones 

23:26 Acting as certification agent 

24:24 Competition 

26:49 AI-driven platform 

28:26 Scaling Novi Connect 

29:37 Newjoiner Bootcamp 

30:53 Priorities and focus 

31:53 Category expansion 

33:14 Longterm vision