The Analytics Show

E38 - Jerry Abiog - Giving Power of Data Back to the Restaurant Owners

Listen Later

Jerry Abiog, the co-founder & CMO of a data-driven marketing company Standard Insights, is here with us for this episode of The Analytics Show.

Standard Insights empowers businesses with data-driven omnichannel marketing campaigns with precise audience targeting.

The company also has a separate solution to help the restaurant owners digitise their customer experience powered by a recommendation engine.

In this episode, we get a lucid & practical understanding of how data-driven marketing can make wonders for a business.

Some major elements of discussion are:

  • How it’s all about taking the action with the data that you have collected.
  • How Jerry & his team are using some innovative marketing tactics for promoting the use of their solution. Hint: stickers.
  • The inner workings of personalisation & customisation in the recommendation engine & data-driven marketing.
  • How the engine significantly increases the upselling and cross-selling of products.
  • The role of text messaging platforms like WhatsApp to push highly targeted marketing communications at the right time.
  • Success stories of how restaurants increase sales & revenue.


    • #Business Analytics #Customer Experience #Data Science #Artificial Intelligence (AI) #RestaurantAnalytics

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Analytics ShowBy Jason Tan
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    13 ratings