This week, we sat down with Julia and Brian, co-founders of Pickle. Julia and Brian met at Blackstone before leaving to start Pickle, a P2P clothing rental marketplace. We discuss their founder dynamic, lessons learned through execution, leveraging micro-influencers, and scaling through network effects. We also explored their experience raising capital, how to identify the right investors, and managing round dynamics. 

Episode Chapters: 

1. Blackstone to Pickle - 1:58
2. What is Pickle? - 4:13
3. Reaching consumers - 6:24
4. Secondhand marketplaces - 10:03
5. Acquiring first closets - 13:22
6. Supply side demand - 18:29
7. Measuring success - 22:11
8. Kickstarting organic channels - 24:02 
9. Raising VC capital - 26:45
10. Two areas of validation - 31:35
11. Quick-fire round - 33:25

As always, feel free to contact us at [email protected]. We would love to hear ideas for content, guests, and overall feedback.

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