Dropbox and LastPass updates, New Facebook lead features, A discussion of web site​ usability mistakes, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.

Mistake: People tend to look at their website only from the marketing perspective and totally ignore the usability.
Fix: Take the user experience and usability into account as well.

Mistake: Dropdown menus on navigation.
Fix: Condense navigation to remove sub navigation or sub navigation is in the sidebar or on interior pages.

Mistake: Slide Show on the Homepage - Study: Less than 1% of people were clicking on anything in the slideshow
Fix: Put something more static/stationary in that space or update the image on page refresh. #SpinRadio

Mistake: Huge blocks of content.
Fix: Spend more time on content organization. A well-organized site leads to a happy user. Every touchpoint along the way makes a big difference in conversions.

Mistake: Thinking of the homepage as the main entry point.
Fix: Focus on an ongoing content strategy. The blog and content are more of the entry point.

Mistake: Using hover effects.
Fix: Make sure you have a plan for that on mobile.

Mistake: Not having a way for people to contact you.
Fix: Add at least some way for people to get in touch with you and make it findable.

Read more: http://blog.spinweb.net/website-usability-mistakes-and-how-to-avoid-them
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