Sometimes having great ideas is not the hardest part. It’s selling them in. And while it’s easy for agencies to blame clients for not buying brave work,  don’t agencies have a responsibility in making the work buyable? Lori Davison, CMO at the Royal Ontario Museum, was one of the key architects behind Sick Kids Vs, one of Canada’s most awarded campaigns. And prior to Sick Kids, Lori spent the majority of her career agency side. We couldn’t think of anyone better to provide a perspective on how to sell brave work to conservative clients.