How can brands leverage the Metaverse? What unique opportunities does it offer? What does a good Metaverse strategy look like?

To answer these questions and more, in today's episode I am joined by Metaverse expert Diego Borgo. Diego Diego is an NFT and metaverse specialist and advisor for brands such as Adidas, Salesforce, Skoda, and Porsche.

During our conversation, we discuss the concept of the Metaverse and its unique opportunities and potential use cases for companies. We also cover the difference between good and bad metaverse strategy and the key challenges and choices that brands have to face when establishing a presence in the Metaverse.

00:00 Intro

04:22 What is the Metaverse and how do brands approach it

10:18 The role of VR and AR

12:53 When, why, and how companies should enter the Metaverse

19:53 Good Metaverse Strategy vs Bad Metaverse Strategy

27:12 Challenges to establishing a Metaverse presence for companies

33:08 Good Metaverse strategy example

41:51 How to create new types of experiences in the Metaverse

🔗 CONNECT WITH DIEGO:

👥 Linkedin - https://www.linkedin.com/in/diegoborgo/

🐦 Twitter - https://twitter.com/don_borgo

📲 Discord - https://discord.gg/s9GJN7ZDy9

💻 Masterclass - https://nas.io/diego

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💌 Newsletter - https://saratortoli.substack.com/

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Polyweb mission is to bring you the top entrepreneurs and experts across Web2 and Web3 to help you be successful in building and growing your company. Join us on this journey of building a better internet!

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