In Episode 4 of Smooth Operator, Paige Hart-Smith, VP of Performance Marketing at The Daily Beast, delves into her journey in shaping Scouted, the publication’s shopping and e-commerce vertical. Drawing from her experiences at Publisher’s Clearing House and Slate Magazine, Hart-Smith highlights the strategic integration of programmatic advertising and affiliate marketing to bolster revenue and engage The Daily Beast’s loyal readership. She also sheds light on how Scouted maintains editorial integrity while effectively leveraging sponsored content to inform its editorial strategy. The episode offers valuable insights into the evolving best practices in commerce content within media organizations.