In this conversation, Max and Robert discuss various topics related to building brands, overcoming challenges in starting a business, handling mental struggles, avoiding the comparison trap, the importance of personal branding, the role of mentors, and the future of online education. They also share insights from a case study on building awareness in the football industry and the importance of addressing black sheep in the industry. The conversation highlights the significance of taking a stance and communicating controversial topics in personal branding. In this conversation, Robert discusses the issues with the educational system and the need for change. He shares his personal journey and how his negative experiences in school shaped his passion for education reform. The conversation also touches on the importance of authority and leadership, as well as the power of sharing knowledge. Robert highlights the story of Tony's Chocolonely as an example of a brand with a selfless mission that has achieved success. He concludes by offering free resources for those interested in building their personal brand.

IG: @therobbiemurray

Link: The Ultimate Black Book of Marketing

Takeaways

-Building a brand requires immersing oneself in the project and understanding the people and their motivations behind it.

-Overcoming challenges and hardships in starting a business is a common experience, and persistence and patience are key.

-Avoid comparing your brand to established ones and focus on finding product-market fit and addressing unmet needs.

-Personal branding is crucial in today's market as it allows for flexibility and growth across different industries.

-Mentors play a significant role in shaping one's thought process and entrepreneurial career.

-Addressing black sheep in the industry can be done tastefully by focusing on educating and solving problems.

-Taking a stance and communicating controversial topics can help build a strong personal brand.

-Online education is the future, and traditional education systems need to adapt to meet the changing needs of learners. The educational system is failing in terms of education, personal development, and security.

-Negative experiences in school can fuel a desire for change and improvement.

-Authority should be based on leadership qualities and the ability to inspire and guide others.

-Sharing knowledge can lead to personal growth, recognition, and the opportunity to help others.

-A selfless mission can attract support and success in business.

-Building a personal brand requires a balance between selfish and selfless reasons.

-Free resources can be valuable for those looking to improve their marketing and branding skills.

Chapters

00:00 Introduction and Building Brands

02:18 Overcoming Challenges in Starting a Business

07:08 Handling Mental Struggles and Hardships

11:12 Avoiding the Comparison Trap and Focusing on Product-Market Fit

14:20 The Importance of Personal Branding

18:35 The Role of Mentors in Entrepreneurial Career

20:23 Takeaways from Personal Branding Clients

22:01 The Power of Personal Branding

25:08 Case Study: Building Awareness in the Football Industry

30:29 Addressing Black Sheep in the Industry

35:45 Taking a Stance and Communicating Controversial Topics

43:18 The Future of Online Education

45:19 Issues with the Educational System

51:29 Personal Journey and Career Path

57:44 Authority and Leadership

01:01:28 The Importance of Redesigning Education

01:04:56 The Power of Sharing Knowledge

01:08:03 Tony's Chocolonely: A Story of Fairness and Success

01:13:19 Building a Personal Brand and Free Resources