We listen to and tell stories EVERY DAY. Every show and movie we watch is a story. Why do we tell stories? To share value whether that is information, a laugh, a lesson.

So this is a good way to provide value to viewers. But also, it's a good way to connect with your viewers because they get to learn more about you and see you as a human.

People are more comfortable with familiarity...and the more familiar they are with you, the more they trust you, and if we have something to sell to provide them further value, they are more willing to buy.

But why do you need to do this now? Well social platforms are LITERALLY telling you they'll BOOST the performance of the video. Of course it still has to be a good video (which we'll demonstrated where to start), but if platforms want you to do it, and the logic on why viewers want you to do it are there...then DO IT.