A third of the world's food goes to waste, in large part because grocery stores refuse to put "ugly" produce on their shelves. “Onions that are too small, potatoes that are shaped like your favorite celebrity, and carrots that fell in love and got twisted together.” By some estimates, this amounts to nearly $1 trillion of annual waste and the emission of ~8% of all human-caused greenhouse gases. At the same time, millions of people go hungry every day.

Enter Abhi Ramesh and his company Misfits Market, the online grocery store selling sometimes funny-looking, always delicious produce, designed to break the cycle of food waste.

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