The landscape of B2B marketing is evolving rapidly, with multiple factors influencing its growth and direction, such as demand forces and brand investment. In this episode, we explore various perspectives and insights from experts, such as the convergence of B2B and B2C marketing trends, the role of technology, and the importance of building long-term relationships. We also delve into the challenges and opportunities B2B marketers face, adapting to AI, and addressing the click culture in digital advertising. By understanding these factors, businesses and marketers can gain insights to navigate the changing B2B marketing landscape and harness its potential for growth and success. Read the full report here.

Thank you, Chris Murray and Alex Bacon, for your contribution.

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