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E4: Zack Oliver: Inside Look at How College Athletes Make Bank
In this episode, John asks subject matter expert Zack Oliver, owner of MatchPoint Connection, to educate listeners about NILs.
Zack's company, an innovator in this NIL space, is a trusted marketplace for bringing athletes together with brands.
NIL, which is a newer buzzword in college sports, stands for "Name, Image and Likeness," which is used in brand marketing, bringing new opportunities for college athletes to make money.
The market is taking off as a result of a July, 2021 ruling by the NCAA, allowing student athletes to get compensated, based on deliverables. The ruling was expanded in 2022 to allow students to work with donors and alumni of schools through charity, tailgating and other events to get compensated for their appearances and use of NILs.
John calls Zack "a genius" for his expertise, yet he also makes it clear he is not one of the early investors. He chose Zack as a guest to educate listeners, based on how articulate and solid he is, based on thorough research John conducted.
Topics covered in this interview:–John's entrepreneurial side hustle in college as owner of his "Star 69" events promotion business, and how challenging it was to make money as a college athlete back then, when restrictions limited time working to breaks and summers off.
–Transfer portals, (where college athletes can change schools) were "a mess" this year, with the largest amount of transfers of all time, according to Zack.
–The start of MatchPoint Connection, which is both a mobile and web "app" based on:
- An algorithm matching businesses to student athletes based on mutual interests, social media following and locations. Chats and transactions are also integrated on the app.
- The tech developers are in the US, which is important for their understanding of the American sports culture.
- It aggregates the entire influencer relationship, using Zack's skills as a former trader for CitiCorp to know how to match businesses to sellers (in this case, athletes).
- The company launched its MVP (Minimum Viable Product) in April, 2021, and has grown to solidify "a good stake" in the South–Alabama, LSU, and Arkansas to name a few. It has also signed its first exclusive deal with a 5-Star athlete who is now in high school.
- The financing behind the company and its long-term plans.
–The future of NIL-related businesses, with a lot of consolidations expected in the next five years due to the number of emerging competitors.
–The importance of finding a way to teach these young athletes financial literacy, a concern of John's, so they do not lose all of what they earned quickly. Zack notes that many are 1099 employees who are not always prepared to save for taxes. They can even be unaware that a car given to them is a taxable asset.
About Zack Oliver:
In addition to co-founding MatchPoint Connection, Zack is co-founder of Oliver Investment Group in New York, NY.
Zack has both a B.A. and M.S. degree from Northwestern University. He was a Volunteer Group Leader for 3.5 years at Uplifting Athletes, creating football drills for more than 200 young athletes to improve their football fundamentals.
Follow Zack:
LinkedIn: https://www.linkedin.com/in/zackoliver1/
Website: https://www.matchpointconnection.com/
Instagram: https://www.instagram.com/matchpoint_connection/
Facebook: https://www.facebook.com/Matchpointconnection/
Follow John:
Instagram: https://www.instagram.com/johncerasani
TikTok: https://www.tiktok.com/@johncerasani
LinkedIn: https://www.linkedin.com/in/johncerasani
More 2000 Percent Raise Episodes and Content: https://linktr.ee/2000percentraise
Produced by: https://socialchameleon.us
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By John CerasaniIn this episode, John asks subject matter expert Zack Oliver, owner of MatchPoint Connection, to educate listeners about NILs.
Zack's company, an innovator in this NIL space, is a trusted marketplace for bringing athletes together with brands.
NIL, which is a newer buzzword in college sports, stands for "Name, Image and Likeness," which is used in brand marketing, bringing new opportunities for college athletes to make money.
The market is taking off as a result of a July, 2021 ruling by the NCAA, allowing student athletes to get compensated, based on deliverables. The ruling was expanded in 2022 to allow students to work with donors and alumni of schools through charity, tailgating and other events to get compensated for their appearances and use of NILs.
John calls Zack "a genius" for his expertise, yet he also makes it clear he is not one of the early investors. He chose Zack as a guest to educate listeners, based on how articulate and solid he is, based on thorough research John conducted.
Topics covered in this interview:–John's entrepreneurial side hustle in college as owner of his "Star 69" events promotion business, and how challenging it was to make money as a college athlete back then, when restrictions limited time working to breaks and summers off.
–Transfer portals, (where college athletes can change schools) were "a mess" this year, with the largest amount of transfers of all time, according to Zack.
–The start of MatchPoint Connection, which is both a mobile and web "app" based on:
- An algorithm matching businesses to student athletes based on mutual interests, social media following and locations. Chats and transactions are also integrated on the app.
- The tech developers are in the US, which is important for their understanding of the American sports culture.
- It aggregates the entire influencer relationship, using Zack's skills as a former trader for CitiCorp to know how to match businesses to sellers (in this case, athletes).
- The company launched its MVP (Minimum Viable Product) in April, 2021, and has grown to solidify "a good stake" in the South–Alabama, LSU, and Arkansas to name a few. It has also signed its first exclusive deal with a 5-Star athlete who is now in high school.
- The financing behind the company and its long-term plans.
–The future of NIL-related businesses, with a lot of consolidations expected in the next five years due to the number of emerging competitors.
–The importance of finding a way to teach these young athletes financial literacy, a concern of John's, so they do not lose all of what they earned quickly. Zack notes that many are 1099 employees who are not always prepared to save for taxes. They can even be unaware that a car given to them is a taxable asset.
About Zack Oliver:
In addition to co-founding MatchPoint Connection, Zack is co-founder of Oliver Investment Group in New York, NY.
Zack has both a B.A. and M.S. degree from Northwestern University. He was a Volunteer Group Leader for 3.5 years at Uplifting Athletes, creating football drills for more than 200 young athletes to improve their football fundamentals.
Follow Zack:
LinkedIn: https://www.linkedin.com/in/zackoliver1/
Website: https://www.matchpointconnection.com/
Instagram: https://www.instagram.com/matchpoint_connection/
Facebook: https://www.facebook.com/Matchpointconnection/
Follow John:
Instagram: https://www.instagram.com/johncerasani
TikTok: https://www.tiktok.com/@johncerasani
LinkedIn: https://www.linkedin.com/in/johncerasani
More 2000 Percent Raise Episodes and Content: https://linktr.ee/2000percentraise
Produced by: https://socialchameleon.us